Blog

Can a Virtual Event platform really help a business grow? We all know that planned interactions and meetings are important for all businesses and organisations. Whether this is a staff incentive, a training event, a board meeting, or a quarterly sales conference, many...

Webinars have long become an essential marketing tool, especially if you hope to tap into the vast online market. They help generate leads, engage with potential customers, and build brand identity. However, using webinars as a primary source of content marketing can...

One of the most effective ways to promote webinars is through social media. However, knowing the specific strategies and how to implement them is still challenging for many people. It doesn't matter whether you have been hosting webinars before or not; there is a...

Regardless of how innovative you think your SaaS product is, one of the things that shocks early-stage founders and SaaS marketers is high-level competition across different niche segments. Given the level of competition in many niche markets, differentiation becomes...

How can Virtual Events support the climate crisis? The 5th June marks World Environment Day but this isn’t just a time to celebrate the magnificent and beautiful world that we live in.  It’s an also an opportunity to look to the future of our diverse and astonishing...

How do Hybrid Events work in practice? Over the last year, as Virtual Events and online experiences have become an everyday ‘normal’ experience for many, there has been a lot of chat around the topic of Virtual and Hybrid Events.  Hybrid Events, Live Events, Virtual...

Many people are passionate about teaching and ensuring that others learn from them. This is what a great corporate trainer does. Within every company, these sets of people tend to assist new employees in getting acquainted with the rudiments of their new workplace....

If you have ever felt the pain of going through technical issues one minute before or during an online meeting, you'll never want to experience such frustration again. Especially for first-time webinar hosts, learning how to test your webcam and microphone before the...

Using spoken and written words to sell your products still works well in different contexts. However, the effectiveness is not comparable to the power of practical product demo webinars. Assuming you have experienced how other people use such demos for product sales...

The workplace has changed: How to embrace this change and cultivate team collaboration The workplace has changed; the workplace is not what it used to be.  The global Covid-19 pandemic forced changes upon businesses and organisations and in some cases, seemingly...

How can you get the most out of virtual and online education? Hosting educational events, e-learning and online learning opportunities has become a well-established and go to format for many years (even more so since the Covid-19 pandemic), but how can you get the...

Investing time to compare webinar platforms is one thing. After you have chosen the best software for that, clarity on how to host a successful webinar remains an entirely different challenge, especially if you want to explore this modern marketing medium for the...

There are different types of webinars you can host from time to time. On demand webinar is just one of them. But if you are just getting into webinar hosting in general, you may be unable to tell the difference between them. Irrespective of your background, the nature...

Webinars are great ways to build trust and credibility and expand your targeted audience's loyalty pool. Through webinars, one can strategically market one's brand and maximize sales. It is imperative to understand that webinars can only be effective when peddled on...

From the perspective of an attendee, there is a chance you’ve experienced how interactive webinars feel a lot more engaging. If you're a webinar host, you’ll discover some practical tips in this post on how you can make your next webinar more interactive. Regardless...

How to make your Virtual Experience a success You might be about to host your first Virtual Event or maybe you’re just considering including Virtual Experiences, Events and Hybrid Events into your overall communications and event strategy? Either way, before you get...

More than anything else, your video conference room setup will determine the quality and outcome of your online meetings. Starting from your end, it affects the smoothness of the meeting activities. Conversely, how your video conferencing systems are set up also...

For many online sales professionals, B2B companies, and marketers, generating sales leads is not a big problem. Generating quality leads to close more deals is the big challenge. In other words, getting prospects into sales meetings is one thing. Converting a good...